This is the first step into the digital marketing, where seekers will take their feet into digital world and get a glance about digital marketing; one will get to know reason and purpose behind booming of Internet marketing, why online marketing is buzzing around? All answers would be cleared after the session of digital marketing overview. We at Victorious Digital, our vision are to make a clear image of digital marketing in trainees mind.

• What is marketing?
• What is Digital Marketing?
• Why Digital Marketing?
• Scope of Digital Marketing
• Benefits of Digital Marketing
• Digital Marketing vs. Marketing
• Various Digital marketing platforms & Techniques
• Latest Digital Marketing Trends

Search engine and its basic is an important and vital part of digital marketing or online marketing. Before us moving ahead, we need to understand all basics of search engine like, how search engine works in order to maintain web rank in SERP’s (search engine results page). What are the prerequisites before start digital marketing of any business? What are guidelines to maintain the same?
Henceforth, we at Victorious Digital designed this module to understand all basics of search engine.

• • What is Search Engine?
  • How Search Engine Works?
  • Why Digital Marketing?
  • Types of Search Engines
  • What is Spiders?g
  • What is crawling?
  • What is Indexing?
  • Cache Date
  • How to check Cache Date?

Google Algorithm is foremost part of digital marketing. Whether, you want to promote a business through internet media. Hence, one should follow all Google’s guidelines and Algorithm as Google is a protagonist of all search engine. Thus, we designed this module to make our students understand all algorithms and follow parameters of Google.

• Google Panda
• Google Penguin
• Google Humming Bird
• Mobilegeddon (Google Mobile Friendly Update)
• Google EMD (Exact Match Domain)
• PR
• Google Pigeon
• Google Rank Brain
• Google Possum
• Google Fred

• Domain names and extensions
• What is web server and web hosting?
• How to book a domain?
• How to book a hosting?

• Understanding Internet
• Difference between Web and Internet
• Website understanding
• Domain names and extensions
• What is webserver and web hosting?
• Different Types of website
• Website wireframe and architecture
• Basics of developing and designing a website
• Usability & user experience of a website
• Why to say yes to responsive website

• Introduction to Keyword research
• How and why to choose right keywords
• Different types of keywords
• How to do Keyword analysis
• Keywords density analysis
• Tools for keyword research
• What is keyword proximity?
• What is keyword prominence?
• What is keyword frequency in SEO?
• What is keyword streaming?
• Localized keywords research

• Introduction to On page optimization
• What is Title, Description and Keywords tags
• Difference between primary, secondary and tertiary tiles
• Length of titles, meta description and Snippets
• H1 to H6 Tags and their importance
• Important keywords in title, meta descriptions and content
• When and where keywords can be placed
• Difference between Internal links and External links
• Anchor Text
• Image tag optimization
• Content Optimization
• SEO friendly content
• URL Structure / Optimization
• Website structure & navigation menu optimization
• Robots.txt
•  Canonical Tag
• 404 Implementation
• Difference between HTTP / HTTPS
• Different types of Sitemaps and their importance
• Google SEO guidelines
• Broken link analysis
• Website architecture
• On page Analysis
• 301 & 302 Redirection

• Introduction to search engine optimization
• Keyword Density
• What is Bounce Rate?
• Keyword Research, Keyword Analysis
• Sandbox Effect
• Google Penalty
• What is Black hat seo?
• What is White hat seo?
• Good and Bad SEO Techniques
• What is Google PageRank
• What is Domain Authority?
• What is Page Authority?
• What is Inbound Links?
• What is Outbound Links?
• What is Link Building?
• What is Link Farming?

• Black Hat SEO
• Try to avoid Grey Hat SEO
• Exact-match Anchor text
• Keyword Stuffing
• Spam comments
• Duplicate content and cloaking
• Unnatural links
• Domain and Keyword Cloaking
• Intrusive Interstitial Ads
• 3rd party “Paid” links
• Article spinners
• Automated link building
• Doorway Page, bots, spam, Link Baiting
• Link and article directories
• Duplicate Content and Cloaking
• Paid / spam blogging

• Search engines submissions
• Directory Submission
• Blog Submission
• Blog Posting & Commenting
• Article Submission
• Social Book-marking
• Free Classifieds
• Press Releases Submission
• Image Submission
• Documentation Sharing
• Forum Posting
• Video Sharing

In this module of digital marketing we will teach you Google webmaster tool so that you would get aware how Google webmaster tool helps us to maintain our website in technical aspects and make us able to follow Google’s guidelines, moreover we will get all insights and can figure out SEO point of view like internal & external link, sitemap update, robots.txt file creation and submission etc.

• Setup Google webmaster Tool
• Link Google webmaster tool with Website
• Creating Dashboard of Google webmaster Tool
• Understanding Search Appearance
• Structured Data
• Rich Cards
• Data Highlighter
• HTML Improvements
• Accelerated Mobile Pages
• Search Traffic
• Search Analytics
• Links to your Site
• Internal Links
• Manual Actions
• International Targeting
• Mobile Usability
• Google Index
• Index Status
• Blocked Resources
• Remove URLs
• Crawl
• Crawl Errors
• Crawl Stats
• Robots.txt Tester
• Sitemaps
• URL Parameters

In this module of Digital marketing, one will understand how Google analytics tool works? How to create dashboard? How to link our website with Google analytics tool? How to track our website traffic through Google analytics tool? Similarly, many more things avail to learn during the session, As we at Victorious Digital provide hands on practical exposure to get experience and depth knowledge in the field of Internet marketing, we promise you to give deep and practical knowledge in Google analytics tool as well.

• What is Analytics?
• Importance of Analytics for Business
• Introduction to Google Analytics
• Installing Analytics code in site
• Analytics account structure
• Setup Google Analytics Account
• Settings in Analytics
• Understanding Bounce Rate?
• What is mean by Real Time in Analytics?
• What is Audience? How to check the statistics?
• Sessions
• Users
• Page views
• Page/ session
• Session Duration
• Bounce Rate
• New sessions
• What are Demographics in Google Analytics Account?
• What is Language in Google Analytics Account?
• What is System and Mobile in Google analytics in Account?
• How to check user flow in Google Analytics?
• What is ACQUISITION in Google Analytics?
• How do you measure ACQUISITION?
• Search Console at a Glance in Analytics tool
• Understanding Goals and Conversions
• How to setup Goals?
• Different types of goals
• How to setup funnels in Goals
• Importance of funnels

• SEO site checkup tool
• Alexa Rank
• Woorank
• Broken link checker
• XML sitemap generator tool
• Whois.com
• Website speed checker tool
• NP website analysis tool
• Competitor analysis tool
• Mobile responsiveness checker tool
• Google adword keyword planner
• Back link checker tool

• What is social media optimization?
• Reason of using social media?
• Benefits of social media optimization
• Various social media platforms
• Impact of using social media

Google Plus Promotion

• What is Google plus
• Benefits of Google plus account
• Profile creation of Google plus
• Customization of profile
• Community creation & posting
• Posting on Google plus profile
• Increasing reaches & followers

*Practical Session 

Instagram Promotion

• What is Instagram?
• Account creation of Instagram
• Branding & Promotion on Instagram
• Promotional strategies & tips on Instagram
• Using hash tags (#) on Instagram
• Advertising on Instagram
• Creating business profile on Instagram

Pinterest Promotion

• What is Pinterest?
• Dashboard Creation
• Customizing profile
• Boards in Pinterest
• Website promotion
• Image posting
• Pinterest integration in website

You Tube Promotion

• You tube introduction
• Creating account & dashboard
• How to create channel?
• Profile updation
• Upload videos
• Video optimization
• You tube analytics
• Video promotion terms & conditions

Facebook Social Media Marketing

• Facebook advertising
• Types of  advertising
• Facebook fan page promotion
• Boost post
• Awareness
• Consideration
• Conversion
• Traffic on website

*Practical session 1

Linkdin Social Media Marketing

• • Advertising on Linkdin
  • Types of  promotion
  • Audience targeting
  • Bid strategies
  • Ad format
  • Ad dimensions & rules

  *Piratical session

  Instagram Social Media Marketing

  • Advertising on Instagram
  • Types of  promotion
  • Audience targeting
  • Bid strategies
  • Ad format

• What is social media automation?
• Why social media automation?
• Buffer
• Hoot-suit
• Social media account setup with tools
• Post creation & Promotion
•  Performance analysis

• What is Local SEO
• Importance of Local SEO
• Submission to Google My Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local
• Submissions

• What is AdWords?
• What is the network in advertising?
• How to create a campaign
• What are bids, ad groups, and campaigns?
• How to schedule an ad
• What are ad formats?
• A complete walkthrough with the dashboard
• Demographics
• Cost per click cost per mille
• Cost per acquisition
• Conversion optimizer
• Ad delivery
• Demographic bidding
• Social settings
• Keyword Types (Broad, Phrase, Exact and Negative)
• AdWords Keyword Tool
• Text Ad Format
• Quality Score and Its Importance

• What is Display Advertising?
• How Display Ads Works
• Benefits of Display Advertising
• Display Advertising
• Banners ads
• Display Keywords
• Topics
• Placement
• Demographics
• Interest and Remarketing
• Display Network Filtrations
• Display Exclusions
• Display Options
• Below the Fold?
• How to Measure Display Advertising?

• • Why video marketing?
  • Create campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Analysis Results

• Basics of Mobile Marketing
• Understanding Mobile Devices
• Impact of Mobile Marketing in Social Media
• Mobile Marketing Analytics
• Mobile Apps Engagement
• Growth in Mobile Industry
• Promoting Site in Mobile Apps
• Benefits of Mobile Marketing
• Targeting Options in Mobile Apps
• Mobile Marketing Goals
• Mobile Ad Formats
• Reporting in Mobile Ads

• • Why video marketing?
  • Create campaign for video promotion
  • Targeting Locations
  • Bid Strategies
  • Group Creation
  • Ads Options
  • Ad Formats
  • Analysis Results

• Introduction to Content Marketing
• What Is Content Marketing
• Objective Of Content Marketing
• Content Marketing 7 Step Strategy Building Process
• 18 Types Of Content With Examples
• How To Write Great Compelling Content?
• Keyword Research For Content Ideas
• Optimizing Content For Search Engines
• What is Authority Blog?
• How To Market Your Content?

• Email Marketing Fundamentals
• How Email Works
• Bulk Email Overview
• Bulk Emails Challenges
• Introduction To Email Marketing Software
• How To Create Email Campaigns?
• Email Analytics
• How To Set Up Lists?
• How To Write Effective Emails?
• How To Improve ROI With A/B Testing?
• Legal Constraints On Emails

• Affiliate marketing overview
• Apply for affiliate marketing
• Dashboard creation for affiliate marketing
• Process of affiliate marketing
• Branding & promotion through affiliate marketing
• Top affiliate marketing networks
• Affiliate marketing payment methods
• Reports & ROI

• What is ORM?
• Importance of ORM
• How to build online reputation?
• Importance of ORM in SEO
• Importance of ORM in SMO
• Review monitor sites & blogs
• Tools for ORM

• Website analysis for business
• SEO strategies
• SMO strategies
• SMM strategies
• SEM / Google Adword/ PPC / Pay Per Click strategies
• E-mail Marketing strategies
• Lead generation for business
• Local SEO Promotion
• Other marketing activities  for business promotion
• Case study